VINE: DIY Branding Course

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VINE is a DIY branding course to bring your business’ brand to life. From the foundation of your brand story to your visual brand. A-Z made easy.
Course curriculum

1. Welcome to Vine

• Your DIY Branding Course

• Let’s Take a Look Around

2. Your Backpage (of Resources)

• Organization

• Color Tools

• Font Resources

• Stock Photo Resources

• Graphic Design Programs

• Templates

• Social Media Content Planner

3. Brand Discovery

• Intro to Brand Discovery

• Business Overview

• Mission Statement

• Vision Statement

• Your Product/Service Pricing

• Your Ideal Customer

• Mentor / Competitor Analysis

4. Brand Chemistry

• Intro to Brand Chemistry

• What Makes the Perfect Brand?

• HOMEWORK: Your Brand DNA

5. Brand History

• Intro to Brand History

• Brand History

• Supplemental Video: Branding!

• Supplemental: Brand Evolution

6. Brand English

• Intro to Brand English

• Your USP (Unique Selling Proposition)

• Your Brand Story

7. Brand Math

• Brand Math: Color

• Color Pairing

• Brand Math: Font

• Font Pairing

8. Brand Art: Mood Board

• Mood Board Creation

• Mood Board Templates

9. Brand Art: Logo

• Logo Creation

• Icon and Watermark Creation

• Homework: Logo Creation

• Logo Design in Canva pt 1

• Logo Design in Canva pt 2

• Logo Design in Canva pt 3

• PicMonkey Tutorials

• Free Logo Maker

• GIMP Tutorials

10. Brand Art: Style Guild

• Style Guide Creation

• Style Guide Templates

• Style Guide Creation with PicMonkey

• Style Guide Creation with Adobe Photoshop